| There are (1) example solutions by Client: Meetings Matter |
solutions 1 - 6 | |
| | Venue finding made easy | | Meetings Matter has been created to meet the demands of today's busy, corporate conference organisers, to provide a free venue finding service able to advise on your conference, meeting, training and event needs. | | Client Information | | Meetings Matter | | view web site |
| | Technology: Web Development | MTL provided web consultancy to address key unique selling points of Meetings Matter (MM) while strengthening a fantastic brand. The site is small and concise, segmented into What, Where and When categories for those looking for a venue service. The local rate telephone number is located on every page and a pre-qualified electronic contact form is prominent to demonstrate the high level of customer service on offer. Rather than disperse the site with images of venues, the focus is placed on the actual service MM offer with a Flash animation (view here) demonstrating the time/hassle involved if the client did it themselves. The 'free service' message of the business is reinforced with a Cost link in the top navigation to show there are actually no costs, thus selling the difference and minimise the risk.
During the launch phase, extensive web page activities were logged and analysed to help shake out the site and make sure all pages were performing to expectation. In particular close attention was made to the referral web traffic to help shape the short term viral marketing strategy. | | |
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